Luiza Oliveira - Ext.10501
Título: Identification of mouse tracking measures and movement patterns and its application for uncertainty response prediction in online surveys
Resumo: Mouse-tracking methods provide a potentially important data source for this research by enabling the capture of respondents’ online behaviour while answering questionnaire items. This behaviour can give insight into respondents’ perceptual, cognitive and affective processes. Previous work has defined various patterns of mouse movement behavior. However, there is a paucity of mouse tracking measures and defined movement patterns for use in the specific context of data collection with online surveys. The study that will be presented in this seminar had two main aims: 1) define and visualize patterns of mouse movements while the user provided responses in a survey (with questions to be answered using a 5-point Likert response scale); 2) use the identified patterns to indicate uncertainty when answering questionnaire items.